Character animation is a powerful tool in motion design that can significantly enhance audience engagement. By bringing characters to life, brands can create relatable stories that resonate with viewers on a personal level and drive response.

Animated video is highly engaging. Viewers tend to remember 95% of a message when they watch it in a video, compared to just 10% when reading it via text.

This week I read an insightful post on LinkedIn from digital agency Drum Studios about return-on-investment with accessibility features.

“What do you do?” is sometimes a difficult question to ask. Animation is a subset of motion design, but I still often say “We’re an animation company, but think more the logo at the end of a TV ad than a Disney character”.

When producing engaging animated visuals, I’ve always felt music and even simple sound effects improve production values, increase impact and elevate the content.