Use Social Media Marketing to Drive Theatre Attendance

We love when we get the opportunity to produce some theatrical animation to drive interest in an upcoming show, panto, play or other performance.

Animated video is highly engaging. Viewers tend to remember 95% of a message when they watch it in a video, compared to just 10% when reading it via text. (Source: Invisia). It’s also highly effective at increasing conversions: Video on a landing page can increase conversions by 80%! (Source: motionbox)

But what about upfront cost to the theatre?

Okay, let's talk numbers. Take a quick look at these examples:

Animated films like these can be achieved with a budget of between £2,500 and £5,000, depending on project specifics.

A theatre like Theatr Felinfach in Ceredigion, South Wales, need only sell an additional about 130 tickets to recoup the investment. As the theatre contains 260 seats, 1 half-full show would pay for advertising the run of an entire show.

This means, even with a modest marketing budget, you can make great things happen. One of the most exciting parts of being an independent animator is being able to produce great work - even collaborate within a team - at a cost that’s less than a large animation studio.