How Music and Sound Effects Elevate Your Animated Stories

When producing engaging animated visuals, I’ve always felt music and even simple sound effects improve production values, increase impact and elevate the content.

1. Set the Mood with Music

Music sets the pace and emotional tone of your content. Even simple explainer videos deserve a music bed and feel incomplete without one!

2. Enhance Key Moments

Whether you ensure the music rises and falls as the visual story ebbs and flows, or you use particular sound effects to emphasise important elements, sound is a great way to enhance key moments in your animated video.

3. Create Audio Identity

Like consistent visuals, brand guidelines and your tone of voice, audio identity should form part of your brand.

Perhaps your content would suit silly sound effects, or something smaller and handmade, or even an epic orchestral musical track. By carefully selecting sound elements that align with your brand’s personality, you can take your video content to the next level.

So, next time you wonder if audio design is simply a “nice to have” don’t miss the opportunity to set mood, add impact to key moments and start building an audio identity for your brand.